Based upon the clearly observable evidence across the first quarter of the 21st Century, I’m proposing, that the Mass Media industries –whose products and services, which arose from the waning Industrial Era analog production technologies and are now demonstrably becoming unpopular, under-revenued, under-resourced, and obsolete compared to those of the Informational Era’s new Individuated Media companies—cease using the blatantly failed Shovelware Strategy and better adapt to computer-mediated technologies by accepting the reality that content individuation is the clearly the major media trend of this century.
Those legacy industries need to accept that their traditional packaging of informational products and services deconstruct and unbundle when online and thus that their traditional business models for those packages have become obsolete.
Technologies readily exist for these industries to construct a new infrastructure that adapts them to the full changes which the introduction of personal computer-mediated technologies wrought in the media environment, plus prepare them for how increased automation and robotics, widespread implementation of Artificial Intelligence, deeper computerized integration with marketers and advertisers, possibly the additional of newly developed nation, might further transform this it.
Let me give you an example.