An introduction to 21st Century media #individumedia
In May, I presented my conceptual paper Individuated Media in the Informational Era at the biennial World Media Economics and Management Conference in Rome. The paper has since been published the in the peer-reviewed, quarterly Journal of Strategic Innovation and Sustainability. I am particularly happy about this because I hadn’t solicited this journal. Instead, it had heard about the paper and asked to review it.
This article published the peer-reviewed Nordic Journal of Media Management asserts that new, extremely popular modes of media services have arisen during the past 25 years that need to be critically categorized as different from the Mass Media we have known from the Industrial Era. These aggregational, extremely customized, new genus of media services, which I term collectively Individuated Media, arise solely from computer-mediated technologies, and are unprecedented before this century. All take marked advantage of a largely overlooked inherent limitation that Industrial Era technologies have but that Informational Era technologies don’t. The article is based upon a presentation given in Qatar at the biennial International Media Management Academics Association conference.